Fractional CMO Services

Fractional CMO & Advisory Services

At Tillit, we specialize in Fractional CMO services, tailored for brands and startups. Whether you lack an in-house marketing team or are a small business in growth mode, our Fractional CMOs are here to help. Receive expert guidance, collaborate across departments, and entrust your marketing strategy to us for business growth.

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Executive marketing expertise without the full-time commitment and cost.


Growing your business requires a robust marketing strategy and a capable leader, but hiring a full-time Chief Marketing Officer (CMO) may not align with your budget or current requirements. Enter our Fractional CMO services.


With us, you'll have a dedicated Fractional CMO offering expert marketing leadership and guidance on a part-time basis. This allows you to tap into the expertise of a seasoned marketing professional without the commitment of a full-time hire. We'll create and assist in executing a tailored marketing plan that aligns with your business objectives and budget, all while providing continuous support and oversight to ensure your marketing endeavors succeed.


Leave your business growth and marketing needs in our capable hands, so you can focus on running your business.


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Customized Services to Meet Your Needs


Every business is unique which is why we offer a range of Fractional CMO and advisory services. We’ll work with you to identify the right solution and level of engagement, so you can start seeing results immediately.

Don’t settle for a generic marketing approach – choose a partner that can help unlock your full potential. 


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  • Fractional CMO: Engaged

    Power up your marketing with a dedicated Fractional CMO to grow your business.


    A Fractional Chief Marketing Officer (CMO) for your business for 10-12 hours per week.

    Build out your marketing strategy, establish KPIs and reporting, define positioning, and more.


    Quarterly planning calls, sprint planning, weekly review calls, and daily stand-ups with the marketing team.


    Hire, train, evaluate and eliminate vendors, employees, & contractors.


    6-month minimum commitment.

  • Half Day Consult Session

    One time strategy session to define your marketing efforts and direction to save you time and see faster results.


    Four hour strategy session for your team to define and focus your marketing strategy. 


    Custom, bespoke plan based on your needs.

    7-Day Preparation Period via email correspondence.


    Delivery includes immediate marketing punch list, list of blind spots, and marketing campaigns for next two quarters.


    One time service with no commitment.

  • Fractional CMO Advisor

    We'll advise your team and ensure your strategy stays on track to support your changing business needs.


    A Fractional CMO leading your team as a strategic advisor.


    Available after at least one 6-month commitment with Fractional CMO Engaged or a Half-Day Consult Session.


    Quarterly planning calls and sprint planning calls led twice-monthly.


    Unlimited email correspondence.


    Grow long-term with the least financial risk.

    Access to our marketing campaign standard operating procedures (SOPs).


  • Strategic Projects

    There is nothing I love more than solving problems and connecting dots. If you have a particular strategic initiative you're working on and could use some marketing advisory, I'd love to help! 

  • Team Development + Hiring

    If you're wanting to hire a team in-house, or look for an agency partner- my experience across all types of agencies and client-side marketing gives me both the insight and the network  to help you structure the right team for optimal results and efficiency. 

Sarah Sherman

Founder, Connector of Dots + People

At the heart of every successful venture is the power of connection and the drive to solve complex problems. My journey to becoming a Fractional Chief Marketing Officer (CMO) was ignited during a significant pause in my career, where I discovered the pressing need for marketing that's both deeply human and strategically sound for growing brands. With a robust network, a knack for forging meaningful relationships, a passion for tackling intricate challenges, 13 years of diverse marketing experience under my belt, and currently enhancing my expertise through the CMOx Accelerator Program, I embarked on creating something truly unique. This vision led to the founding of Tillit in a whirlwind two months.


Tillit stands as a testament to the belief that marketing excellence should seamlessly blend human insight with strategic depth. I've gathered a team of like-minded, human-first experts, whose integrity and skill I deeply trust, to deliver beyond expectations. My commitment to fostering collaboration, ensuring mutual understanding, and maintaining alignment is unwavering because I believe in making our clients' journeys smoother and more successful. As your Fractional CMO, I see your challenges as our collective challenges, and your victories as our shared victories.


Home is Edina, MN, where I share my life with my husband Scott, our two boys, Emery (4) and Wesley (2), and our dog, Winston. Among all the roles I've embraced, being a mom is the one that fills me with the most pride. It's this role that shapes my approach as a Fractional CMO—blending empathy, resilience, and a deep-seated desire to nurture growth, both in business and in life.


The Tillit Difference

Strategic Leadership & Expertise

Strategic Leadership and Expertise

Gain valuable insights and strategic guidance from a marketing expert to achieve your goals.


Flexibility

Hire a Fractional CMO for a specific project, brand or product launch, or for ongoing executive strategy support.



Cost Effectiveness

HHigh-level marketing expertise without the full-time expense, saving resources and budget for other business priorities

Certified

Accreditation through the CMOx accelerator program

FAQ's

Ready when you are.

We aren't for everyone, and that's on purpose. We're highly selective in who we choose to partner with, and you should be too. 


If you are a brand ready to lay it all out there, embrace new approaches, take risks and trust the process- we may be a great fit for one another.  Let's connect!

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